PORTRAIT PICTURES
Why do you need a portrait picture? Around Capture memories or give a personal gift or does the team need uniform professional images? Is it the purpose of an application photograph for an important job change, a team picture for advertising purposes or a report picture of the CEO?
So that we can meet your wishes and needs, I clarify your purpose in advance and can do so properly prepare the lighting and equipment. So you, your team, the CEO, your family or friends can approach the shoot in a relaxed manner.
But it is not easy for everyone to stand in front of the camera and so I support you with poise, relaxation, so that you get the best memories.
"Wow, the pictures are awesome, thank you very much"
DESTINATION PHOTOGRAPHY
"A good photograph is knowing where to stand"
Ansel Adams
FOOD PHOTOGRAPHY
"You dont 'take a photography - you make it"
Ansel Adams
ORDER
"Each photography is a story, captured in a single moment."
Supriyadevi Pulavarthi
Back then, as a marketing manager, I often argued in favor of investing in professional images. The urgency for new and competitive images was downgraded as "nice-to-have" and the time and cost investments were looked at. Only nowadays do customers first find out about pictures. If they are professional, exciting and emotionally binding, customers tend to stay a little longer on a website, they keep clicking and ultimately they book.
But why are the pictures so important? Well, we all don't have the time because we are inundated with information. So it is easier to look at a picture than to read long texts. And hand on your heart? How often do we not surf the internet ourselves when we go on vacation to find the right hotel? And how often do we "stop" or continue clicking when the picture is not beautiful or does not look professional ...
Images represent your image, they boost your sales, they bind your existing customers and they animate potential customers ...
HOTEL & REAL ESTATE
Professional recordings of buildings, facades, rooms, event halls, restaurants, bars, offices, apartments and the surrounding area
REPORT & EVENT
Professional event & reportage pictures of guests, food, stage, location and staff
FOOD & BEVERAGE
Tasteful F&B images for menus or unique, creative shots including food styling
PORTRAIT
Business portraits, family pictures, children's photography or private shootings at the desired location with a mobile studio.
Thank you for your interest in working with us.
For the most transparent and understandable pricing, mutual fairness and pleasant cooperation, prices, services and conditions are listed in this section. These serve as a guideline and basis for contracts. There may be deviations depending on the project, needs, complexity, location, time of day and time constraints. This will be clarified in a detailed discussion and recorded in the offer and contract.
Inform Bi forests, images evoke emotions, to sell photos!
Today, images play a crucial role in highly competitive markets, both online and offline. she you can convince your company to buy new customers and thus increase your sales, you can retain your existing customers because they hold good memories or introduce your team or you personally and in a personable way.
So Wimanphotography was brought into being to provide professional and unique images for the hotel, gastronomy, event industry, tourism, real estate companies and companies to be created with a focus on properties, F & B, people & events.
PEOPLE & EVENTS
"What I like about photographs, is that they capture a moment that's gone forever, impossible to reproduce."
Karl Lagerfeld
PORTRAIT PHOTOGRAPHY
"When you photograph a face, you photography the soul behind it"
Jean Luc Godard
PORTRAIT PHOTOGRAPHY
"When you photograph a face, you photography the soul behind it"
Jean Luc Godard
Just imagine - you are inviting your loved one to a beautiful and exclusive luxury restaurant. For this you have put on an expensive, tailor-made suit and beautifully polished shoes. But you haven't combed your hair and if things get really bad, it is unwashed and has not been cut for a year. You won't really see the expensive suit, but the unkempt long hair. It works in a similar way with the pictures - if they are not of good quality, it can happen that a potential customer does not book you, does not rent your rooms or opts for a competitor - because like the hair - the pictures have worsened the overall impression.
GOOD REASONS FOR A GOOD COOPERATION
Reply within 24 hours
Professional photo editing
Tailor-made offer
Image format (social media and mails)
Image format for printing
Image format for web
Online album for proof
Shipping with Shotproof & WeTransfer
Dress code according to the event
Customer friendly
Discreet
Respectful
Reliable
Professional minded
positive
Creative
CANON 5D Mark III (2)
24-70mm 1: 4L
EF 16-35mm / 2.8 LIII USM
70-200mm / 2.8 L USM
EF 100mm / 2.8L Macro IS USM
Fisheye, 50mm, 85mm
Canon Speedlight 600EXII-RT (2)
Canon Speedlight 580EX
Elinchrom flash system
Godox Lightstick & reflectors
Godox light box & Newer light box
Camranger 2.0
Mobile studio wall
Miscellaneous Backdrops and props
Manfrotto Tripods & K&F Concepte Tripod
Adobe PSD, Lightroom, Bridge, Luminar
7 years of photography experience
Further training in photography
Certified photographer
Event shootings
Portrait and report shootings
Real estate shootings
Family shots
Baby shoots
Accredited photographer Stars-in-Town, Philipp König der Belgier, The Dalai Lama
Art course (perspective & composition)
Accompaniment of photographers
Int. Hotel & Management School
Federal Diploma in Marketing Planner
Executive MBA General Management
Thank you for your interest!
You have a new marketing campaign, new or renovated rooms, a new menu, you want to introduce your new team, you are renovating your website? Or do you just have a question?
No matter what is coming up, I am happy to answer your questions and concerns. You will get an answer from me within 24 hours.
I've been out and about with my camera for over 7 years. At the time, I was inspired by a hotel photographer with whom I had a photo shoot as Director of Sales & Marketing for a hotel opening. She told me how she turned her passion into a job.
Since I've been painting since childhood and attended several art courses during my high school, it was of course always a dream to be able to work as an artist. But I lacked the courage to study art. So instead I made my passion for travel, working with people and eating as a profession and got into the hotel industry, where I worked for the last 15 years as Director of Sales & Marketing for large hotel chains.
Due to the pandemic, however, everything turned out differently than planned. I had just completed my Executive MBA in General Management and was planning to take new steps in the industry. But through lockdown, short-time work and finally the bankruptcy of the company where I worked, I got something that I never had before - time!
And I used this time to pursue my passion and passion for photography. So i have attended several courses, certified me in professional photography, accompanied professional photographers, started a 'Photographyjourney' on Instagram and accompanied some event and interior shootings with the camera.
I've been out and about with my camera for over 7 years. At the time, I was inspired by a hotel photographer with whom I had a photo shoot as Director of Sales & Marketing for a hotel opening. She told me how she turned her passion into a job.
Since I've been painting since childhood and attended several art courses during my high school, it was of course always a dream to be able to work as an artist. But I lacked the courage to study art. So instead I made my passion for travel, working with people and eating as a profession and got into the hotel industry, where I worked for the last 15 years as Director of Sales & Marketing for large hotel chains.
Due to the pandemic, however, everything turned out differently than planned. I had just completed my Executive MBA in General Management and was planning to take new steps in the industry. But through lockdown, short-time work and finally the bankruptcy of the company where I worked, I got something that I never had before - time!
And I used this time to pursue my passion and passion for photography. So i have attended several courses, certified me in professional photography, accompanied professional photographers, started a 'Photographyjourney' on Instagram and accompanied some event and interior shootings with the camera.
Born in Sri Lanka, raised in Sweden and living in Switzerland for over 27 years, I am now a Swede-Swiss.
Art has always been my passion and already after elementary school I took drawing courses to develop my artistic interest and talent. Ultimately, however, the choice of career fell on the hotel industry, specializing in sales & marketing.
Since 2014 I've been working part-time with the camera, inspired by hotel photographers at the time and later as a compensation. I photographed some events for companies, private individuals and also celebrities such as the Dalai Lama and Philipp, King of the Belgians.
In the lockdown phase 2020 & 2021 she discovered my great passion for food photography. Something else was difficult to photograph during the pandemic.
The exposure, camera angles, food styling are some important components, but with imagination, a pinch of creativity and patience, the design possibilities in the food sector are endless.
And even if I like to photograph other areas, food photography remains my greatest passion.
Photography is more than just a skill or talent; It's a passion that needs constant fulfillment. Whether you are an amateur or a professional photographer, these inspirational photography quotes would motivate you to find your passion and love for photography. Learn from and get inspired by these famous photography quotes from photographers such as Ansel Adams, Henri Cartier-Bresson, Mark Denman, Ted Grant, Annie Leibovitz, amongst many others.
These photography quotes have come into existence from the beginning of photography hundreds of years ago. These quotes will inspire photographers of any skill level, whether they are looking for wedding photography quotes, black and white photography quotes, or even funny photography quotes.
Our selected list of best photography quotes would not just inspire you, but also help you look at the art of photography in a whole new "light."
Here are our favorite 101 inspirational photography quotes by famous photographers:
2. "For me, the camera is a sketchbook, an instrument of intuition and spontaneity."
- Henri Cartier-Bresson
3. "The eye should learn to listen before it looks."
- Robert Frank
4. "It's not enough to just own a camera. Everyone owns a camera. To be a photographer, you must understand, appreciate, and harness the power you hold!"
- Mark Denman
5. "A photograph is usually looked at - seldom looked into."
- Ansel Adams
7. "A good photograph is knowing where to stand."
- Ansel Adams
8. "The painter constructs, the photographer description."
- Susan Sunday
9. "That frame of mind that you need to make fine pictures of a very wonderful subject; you cannot do it by not being lost yourself."
- Dorothea Lange
"If you can see it, you can shoot it."
- Ted Grant
11. "We are making photographs to understand what our lives mean to us."
- Ralph Hattersley
12. "The context in which a photograph is seen affects the meaning the viewer draws from it."
- Stephen Shore
13. "Photographs are just light and time."
- Aza Holmes
14. "The way that light hits objects, I think, is one of the more important things that sculpture and photography share."
- Rashid Johnson
16. "Only photography has been able to divide human life into a series of moments, each of them has the value of a complete existence."
- Eadweard Muybridge
17. “What do we feel when we look at a good photograph? We just want to be there, right at the exact moment that photo taken! "
- Mehmet Murat Ildan
“Photographers don't take pictures. They create images. "
- Mark Denman
19. "It is more important to click with people than to click the shutter."
- Alfred Eisenstaedt
20. "Photography is an immediate reaction, drawing is a meditation."
- Henri Cartier-Bresson
22. "Photography, to me, is catching a moment which is passing, and which is true."
- Jacques-Henri Lartigue
23. "The biggest cliche in photography is sunrise and sunset."
- Catherine Opie
24. "Photography is a way of feeling, of touching, of loving. What you have caught on film is captured forever ... it remembers little things, long after you have forgotten everything."
- Aaron Siskind
RIGHTS OF USE & TERMS AND CONDITIONS
EXPERIENCE
EQUIPMENT
SERVICE
'YOU DON'T TAKE A PHOTOGRAPH, YOU MAKE IT'
Ansel Adams
Grüezi and välkommen!
I've been out and about with my camera for over 7 years. I accompanied companies, agencies, the press and also private individuals with my camera.
At the time, I was inspired by a hotel photographer with whom I had a photo shoot as Director of Sales & Marketing for a hotel opening. She told me how she turned her passion into a job.
Since I have been painting since childhood, during my high school in Sweden, where I grew up, and attended several art courses, it was of course always a dream to be able to work as an artist. But I lacked the courage to study art. So instead I made my passion for travel, working with people and eating as a profession and got into the hotel industry, where I worked for the last 15 years as Director of Sales & Marketing for large hotel chains.
Due to the pandemic, however, everything turned out differently than planned. I had just completed my Executive MBA in General Management and was planning to take new steps in the industry. But through lockdown, short-time work and finally the bankruptcy of the company where I worked, I got something that I never had before - time!
I used this time to pursue my passion and passion for photography. So i have attended several courses, certified myself in professional photography, accompanied professional photographers and accompanied some events.
I spotted another one during the pandemic started a 'Photographyjourney' on Instagram and accompanied some event and interior shootings with the camera.
My name is Anna Wiman and I support hotels and companies for event, location and reportage recordings with high-resolution and competitive images.
The name Wimanphotography was launched 7 years ago to create professional images for companies, hotels, restaurants, event locations and real estate. The name Wiman comes from Sweden, where I come from and grew up. As a dual citizen, I am also Swiss and so Wimanphotography is located in Männedorf, ZH.
THE STORY BEHIND IT
When I was 15, my art teacher at school asked me if I would like to take his evening class in drawing (which, of course, was an honor). So I was already instructed in perspective theory, color and image composition and my artistic interest and flair was encouraged. But the choice of career fell on the hotel industry.
In 2014, when I was Director of Sales & Marketing, I worked with a photographer for a hotel opening and she told me about the job of a hotel photographer and inspired me so much that I tried the first steps with a camera myself. I was quickly tied up and so I decided to take part-time training in photography to understand the theoretical basics, camera settings, exposure and technology. I got the certificate as a photographer. At the same time, I was always out and about with my camera part-time - because you only develop your skills and your own style over time. A little later I invested in my first full frame camera and my passion for photography was born!
After a short time I was able to gain experience as a photographer. I accompanied several well-known companies with my camera, including Cathay Pacific, DHL, XYLEM, Radisson Blu, Hotel Schweizerhof Zurich, LBB Real Estate. There were also pictures in HTR, 20minutes and look printed. The highlight and an honor for me was certainly that as an accredited photographer I was allowed to accompany Philippe, King of the Belgians and His Holiness the Dalai Lama with the camera.
EVERYTHING CAME DIFFERENT THAN PLANNED ...
I grew up and trained in the hotel industry. During that time I specialized in marketing and am a federally certified marketing planner. I also have an Executive MBA in General Management. In 2020 and 2021, the pandemic will affect all of us though changed a lot - also for me! The company where I worked went bankrupt and there really wasn't a suitable job. So I used the time to complete some online photography courses to To close "knowledge gaps" and of course the most important thing: I practiced. I accompanied the practice with a "photo tour" on Instagram challenge myself, and continue to do so to develop. And during this trip I decided to turn my passion into a job and so I expanded and stocked up my equipment accordingly.
AND TODAY I LOVE TO STAND BY YOU WITH THE CAMERA
DISPOSAL...
Because I am convinced that for a professional appearance, a clear one
Branding and better sales are what you need competitive & professional
Pictures.
I look forward to working with you!
Wimanphotography supports companies and private individuals with professional recordings for events, food, interior and headshot and offers high-quality images for print and online advertising.
Wimanphotography supports companies and private individuals with professional recordings for events, food, interior and headshot and offers high-quality images for print and online advertising.
BECAUSE YOUR IMAGE MATTERS!
Nice, you found my page. Here you will find
My name is Anna Wiman, I am Swedish-Swiss and I support Companies and for event, interior, food shots as well as private individuals with headshots and private events with high-resolution and competitive images
I have worked with photographers for over 10 years as Director of Sales & Marketing for well-known business hotels. So I know how to organize shootings, how important deadlines and clear communication are, but above all I know how important professional pictures are for a company. As someone says:
"WHEN YOUR PICTURES BECOME YOUR STAR SELLERS"
But professional images are so much more. They can be crucial for your job search, for your branding or for sales. We take a quick look at a picture and decide whether it suits us or not...
Pictures arouse emotions, give joy, hold the most beautiful memories and so I am also there for your private concerns. Due to the diverse area that I cover, I also offer shootings for receptions, weddings or maybe birthday parties.
AND IF YOU DON'T ALWAYS HAVE TO CHANGE PHOTOGRAPHERS
You don't have to change photographers, I'll be at your side with the camera for business photography as well
BECAUSE YOUR IMAGE MATTERS
THE STORY BEHIND IT
I've been on the road with my camera for over 7 years. At that time I was inspired by a hotel photographer with whom I had a photo shoot for a hotel opening as Director of Sales & Marketing. She told me how she turned her passion into a career.
Since I have been painting since childhood and attended several art courses during my high school days, it was always a dream of course to be able to work as an artist. But I didn't have the courage to study art. So instead I turned my passion for travel, working with people and food into a profession and entered the hotel industry, where I have worked for the last 15 years as Director of Sales & Marketing for large hotel chains.
But the pandemic didn't go as planned. Although I had just completed my Executive MBA in General Management and was planning to take new steps in the industry. But through lockdown, short-time work and finally the bankruptcy of the company where I worked, I received something I never had before - time!
And I used this time to pursue my passion for photography. I have attended several courses, certified myself in professional photography, accompanied professional photographers, started a 'photography journey' on Instagram and accompanied some event and interior shootings with the camera.
PROFESSIONAL PICTURES, BECAUSE IT MATTERS!
My name is Anna Wiman and I originally come from the hotel industry. I worked there as Director of Sales & Marketing for over 10 years and often worked with different photographers. So I planned and carried out shootings and I know the needs and processes very well, both as a customer and as a photographer. My long experience in sales, in the hotel industry and in B2B gives me the necessary basis and knowledge to offer you professional images and reliable service, which you can use for your sales, marketing and internal and external communication.
As a certified photographer with over 7 years of experience, you will receive professional and competitive images. With the vast array of food, people, and real estate photography on offer, you have the opportunity to keep one style, your style!
.
“What do we feel when we look at a good photograph? We just want to be there, right at the exact moment that photo taken! "
- Mehmet Murat Ildan
High resolution images in JPG, TIFF, 300dpi
Online album with "download" option
HDR recordings for optimal exposure effect
Up to 20 edited images within 24 hours of being taken
Recordings on site or to order
Tasteful, creative, inviting
Perfect F&B recordings on site or to order
Emotional, beautiful, exciting, funny
Recordings
of your event & an informative report
EVENT PHOTOGRAPHY
"Photography takes an instant out of time, altering life by holding it still"
Dorothea Lange
"The two most engaging powers of a photograph are to make new things familiar and familiar things new." - William Thackeray
INTERIOR PHOTOGRAPHY
"The whole point of taking pictures is so that you don't have to explain things with words."
Elliott Erwitt
Hello, my name is Anna and I am a Swiss-Swedish photographer who specializes in food, interior, destination, product, portrait and event photography.
I grew up in the hotel industry and have therefore worked with all of these areas and know what is important in a photo shoot and how to put people and things in the right light. Since I have headed Sales & Marketing for over 14 years, I also know how important the image is for communication!
About 7 years ago I discovered photography as a nice balance to my business life and discovered a new world of creation. Over the years I have developed this passion further and further educated myself with courses and training in photography.
My goal today is to create beautiful, narrative images that bring people, events, products, menus and rooms to life.
Let's talk about how we can create something great for your brand.
Hi, my name is Anna and I am a Swiss-Swedish photographer focusing on food, beverage, product, interior, destinations, portrait and event photography.
I grew up in the hotel industry and I have been working with all these areas and know what is important for the presentation and how to put things in the right light. Since I was leading Sales & Marketing for over 14 years, I do also know the importance of the image for your communication and love working with people!
About 7 years ago, I discovered the photography as a great balance to my business life and have ever since been shooting. Throughout the time, I have been developed my passion with various courses, trained by different photographers and have done different assignments.
My aim today is to create beautiful story telling images that bring people, events, products, menus and spaces to life.
Let's chat about how we can create something awesome for your brand.
GRÜEZI, HEJ
I'm Anna, a Swedish-Swiss photographer who specializes in food, beverage, interior / exterior photography. All areas are based on my knowledge from the hotel industry, where I "grew up".
7 years ago I was working as Director of Sales & Marketing with a photographer for a hotel opening and was curious about her stories about the profession of 'photographer'. Since I've always been interested in art and painting, I decided to look at the world through a camera and was fascinated by photography.
Since then, in order to further develop my creativity and artistic talent, I have trained as a photographer, have been allowed to accompany several photographers and have carried out private, business and public shootings.
With professional equipment, mobile studio equipment, editing programs, props & backgrounds, it is my goal to create fascinating, suitable images that show you, your team and your products in the best possible light!
Let's talk about how we can do something great for you and your brand.
High resolution images in JPG, TIFF, 300dpi
Online album with "download" option
HDR recordings for optimal exposure effect
Up to 20 edited images within 24 hours of being taken
Recordings on site or to order
BECAUSE
IMAGE
MATTERS
OFFER
Pictures represent your company as well as you personally. A clear branding, a recognition value is extremely important today in a highly competitive market. You want your customers on Stay with your side and don't jump off, you want to make a joy through memories of the last customer event through authentic customer loyalty. You want to inspire your customers with extraordinary creative images and you want your customers to book you in order to increase your sales.
For that you need professional, competitive and exciting pictures!
A PHOTOGRAPHY
Today we communicate more strongly than ever through photography. Regardless of whether the picture is posted on the company's Instagram account, whether it is advertising a product on the website, or whether it is your own application photo, representing and reflecting a photograph.
MEANS
The picture be
UNIQUE
PROFESSIONAL
Born in Sri Lanka, raised in Sweden and living in Switzerland for over 27 years, I am now a Swede-Swiss.
Art has always been my passion and already after elementary school I took drawing courses to develop my artistic interest and talent. Ultimately, however, the choice of career fell on the hotel industry, specializing in sales & marketing.
Since 2014 I've been working part-time with the camera, inspired by hotel photographers at the time and later as a compensation. I photographed some events for companies, private individuals and also celebrities such as the Dalai Lama and Philipp, King of the Belgians.
In the lockdown phase 2020 & 2021 she discovered my great passion for food photography. Something else was difficult to photograph during the pandemic.
The exposure, camera angles, food styling are some important components, but with imagination, a pinch of creativity and patience, the design possibilities in the food sector are endless.
And even if I like to photograph other areas, food photography remains my greatest passion.
GRÜEZI, HELLO & VÄLKOMMEN
Nice you have found my page. There is a wide range for you to discover here. I hope you find what's right for you, and if not, we'll find a solution :). I would be happy to introduce myself and explain to you why I have specialized in photography and how this could be of benefit to you
WHO I AM?
My name is Anna and I'm positive, creative and never standing still - literally as well as figuratively ;) For these reasons, I've always challenged myself to learn new things, to get ahead or just to try something completely new.
WHY THE PHOTOGRAPHY?
Very simple – because I love photography! Because I'm creative, because I always want to learn something new! But even more - because I want to make other people happy with what I do. Because I know how important pictures can be for your image. The picture on the CV only has one chance, sales can be increased with professional pictures, sales can be encouraged, the restaurant booked because professional and exciting pictures are convincing and last but not least.
WHAT BACKGROUND DO I HAVE?
I grew up professionally in the hotel industry. I love travelling, eating (both cooking and eating), meeting new people and spending time with friends. That's how I decided to go to an international hotel management school and that's how I came to Switzerland for the first time in 1992 from Sweden, where I grew up.
HOW PHOTOGRAPHY BEGAN?
Over time, I specialized in Sales & Marketing and ended up working as Director of Sales & Marketing for well-known business hotels for over 10 years. In 2014 I worked with a hotel photographer and through her passion and stories I became curious and tried the first steps with the camera. WOW - I fell in love right away and since then I've developed myself through several courses, through accompanying photographers, through many commissioned shoots, but above all through practice.
I swapped my first camera for a full-frame Canon 5DMarkiii, upgraded my lenses and kept adding to my equipment. Last year a mirrorless camera, the Canon r6 and new lenses were added. I also got certified as a photographer.
WHAT CAN I OFFER YOU?
With complete equipment, I offer professional photography for companies as well as for private individuals (why do we want to separate that? You work and are also traveling privately?) with a specialization in event shootings, headshots, food shots and interior photography. Of course, as mentioned, I will also accompany you with the camera for private events, couple or children photography outdoors and at weddings.
AND WHY SHOULD WE WORK TOGETHER?
ONE PHOTOGRAPHER FOR SEVERAL PROJECTS
I used to commission photographers and accompany them on various projects. Be it for rooms and rooms, a food shoot or an event shoot, I had to call up a different photographer each time, which I found tedious. I didn't know how the photographer works and what the quality of the pictures was. So I decided to offer several areas. Today I have equipment for interior shots, food shots, event shootings and headshots, accompanied by my training, my knowledge and my experience from many projects.
QUALITY
Everyone has their strengths and weaknesses - I'm a perfectionist! I don't let any pictures through that I just think are «ok». Each image is reviewed as it is captured and reworked during editing to ensure 110% consistency.
PROFESSIONALISM
For me, professionalism in photography, communication, your timelines, my promise, your budget and a market-driven and fair pricing are the be-all and end-all in our business relationship.
PHOTOGRAPHICALLY ACCOMPANYING & PHOTOGRAPHICALLY ENTERTAINING
I will clarify your project in advance. I advise you and I ask you about your needs and desires. So we don't have any surprises during the shooting.
During the shooting I have the balance between photographically accompanying and photographically entertaining. So I can be discreetly in the background or, if desired, animate your guests for group pictures, posed pictures or press pictures.
HOW CAN I SUPPORT YOU?
Did you find my site because you are looking for a photographer and you have a project, or did you just want to drop by? Either way, I'm happy to help you. Advice, non-binding offer and a concrete offer. Just get in touch here via this page, on my mobile phone or by email. You will hear from me within 24 hours!
WIMANPHOTOGRAPHY - TELLS YOUR STORY
WELCOME TO TRENDHIM
A photograph has one goal - to tell a story. A photograph must make a statement and fit the medium.